| | | | Eswatini NewsletterSeptember 2025 | | | |
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| | Eswatini Takes the Spotlight as a Top Destination by International Media | |
| | Eswatini has once again taken center stage in recent international media coverage that paints it as one of the continent’s most captivating hidden gems.
In the latest issue of Origin Magazine, U.S.-based writer and traveler Aliz Ertler shared vivid accounts of her journeys through Eswatini, describing it as a destination that offers “everything you would expect from a safari—without the crowds, at affordable prices and in complete safety.” After previous visits to the country, it has become a personal favourite of hers.
Meanwhile, Portuguese journalist Antonino Ribeiro brought Eswatini to the pages of Fugas, the travel supplement of the national newspaper Público. Ribeiro’s feature was published in August 2025 following a press trip organised by the Eswatini Tourism Authority. | | | |
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| | Umhlanga Reed Dance welcomes rise in visitor numbers
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| | This year’s Umhlanga Reed Dance main day was held on the 8th of September at the Ludzidzini Royal Residence. In attendance was His Majesty King Mswati III, Her Majesty the Queen Mother, members of the royal family, dignitaries, tens of thousands of maidens, a massive crowd of spectators (including a record number of international visitors) and media. It is the culmination of the maidens’ hard work and a public spectacle of Eswatini’s rich cultural heritage. | | | |
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| | Eswatini Marks the Finish Line as The Africa Rally 2025 Hits a Fundraising High!
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| | This year’s Africa Rally brought the adventure spirit all the way to Eswatini, where the Discovery Route reached its grand finale. Teams celebrated their finish in the Kingdom of Eswatini, marking a historic and joyful conclusion to three weeks on the road. It is with great pleasure that we announce that this year’s Africa Rally has raised over ZAR800,000 (and counting!) for 27 amazing causes around the world. Ranging from Cancer Care, to Education, from Wildlife Preservation, to Elderly Support and much more! | | | |
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| | Discovering the Heart & Soul of Eswatini: Jubukweni & Shewula Community Experiences
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| | In the rolling hills and quiet valleys of The Kingdom of Eswatini, two rural communities have extended their arms to the world in a new and exciting way. With the launch of Melula Travel community-based tourism day tours, travelers can now explore Jubukweni and Shewula — destinations where tradition, culture, and natural beauty come together to tell the story of the kingdom. | | | |
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| | Join Sense Earth on Exceptional Tour of Eswatini in April 2026
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| | In just seven months time, a group of adventurous travellers will set off on a once-in-a-lifetime journey through Eswatini with UK specialist tour operator Sense Earth – and you could be part of it! With a small group size of only 6 to 12 participants, there are still a few places available on their carefully crafted tour running 10 – 23 April 2026. | | | |
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| | Tourism Nkwe 2025: Eswatini Charts Bold Future for Tourism – Speeches & Analysis | |
| | The Tourism Nkwe Golf Day and Indaba, held from August 20-21 2025, served as a landmark event for Eswatini, strategically designed to invigorate its tourism sector. More than just a social gathering, this two-day event was a powerful blend of sport, business and policy dialogue, effectively positioning the country as a premier destination for both leisure and investment.
Discover more about this inaugural event on the link below. | | | |
| | You can also take a look at the speeches made by the Honourable Ministers of Tourism and Environmental Affairs, Minister of Finance, the Right Honourable Prime Minister Russell Mmiso Dlamini, and ETA Chief Executive Officer Vusie N. Dlamini, in the link below. | | | |
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| | Exclusive Shuttle & Tours release new prices for airport transfers
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| | Travellers between Eswatini and Johannesburg’s OR Tambo International Airport now have new, more budget-friendly options for door-to-door transport, thanks to updated pricing from Exclusive Shuttle and Tours. The company, based in Mbabane, has announced special rates for private and group transfers between Eswatini and the airport, aimed at making the journey more affordable for both residents and visitors. | | | |
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| | | | Not discovered Eswatini yet?"Africa in a nutshell.”
It may be a cliché but there is no better way to describe Eswatini (Swaziland). This tiny nation - one of Africa’s last monarchies - packs in an extraordinary variety of riches. Nature lovers can track down rhinos in the wild lowveld or seek out rare birds in the rugged highveld. Historians can visit the world’s oldest known mine at Ngwenya or follow the colonial trail of the early settlers. And culture vultures can thrill to the Umhlanga and other festivals, as Eswatini celebrates its ancient traditions in spectacular style. Activities ranging from safaris, horse riding and river rafting to golf and thermal spas offer excitement and relaxation in equal measure. What’s more, Eswatini is friendly, safe and so compact that nowhere is more than two hours’ easy drive from the capital.
So what are you waiting for? Africa’s most perfectly formed nation offers you a warm Swati welcome.
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